🎛️ The key to marketing momentum

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2 jahre vor

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Plus, metaverse marketers lean in on VR

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Good morning, Marketer, we’re now beginning MarTech: Year Two.

If that sounds like the storyline from a graphic novel, I hope you share our excitement and anticipation for the journey ahead. Marketing technology is always rebooting, and marketers are loading up their utility belts with new tools that get them better prepared to face unknown adversaries. There’s some great cliffhangers, too, like the deprecation of cookies!

We’ll try to stay a few panels ahead, as you’ll see below in our coverage of contextual, VR, firmographic data and more.

And to hone your skills with other martech heroes, suit up for the MarTech Master Classes coming up in June. Early bird prices expire on Saturday May 21 at midnight.

Chris Wood,
Editor

Ruthless prioritization: The key to marketing momentum

In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.

Metaverse marketers favor virtual reality over NFTs

And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.

Webinar Tomorrow! Is Your Marketing Stack Ready for Omnichannel CX?

Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. Join our experts to learn how you can accelerate your approach to mastering omnichannel customer journeys.

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Casted adds firmographic data to its B2B video and podcast platform

Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.

IAS introduces new Control Panel for contextual targeting

Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.

What are your secrets to overcoming marketing challenges? Take our survey

Help us to better understand how marketers are responding to all of this change.

Become a master of MarTech

Secure your spot at a MarTech Master Class, live expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. Early Bird rates expire at the end of this week!

Choose your Master Class

Shorts

On the move. Sneaker and streetwear chain SNIPES named Rich Foster as their new CMO. Foster most recently served as VP marketing for Epic Records. His experience in fashion comes from working with Sean “Diddy” Combs at Combs Enterprises, where Foster rekindled the Sean John brand, and from agency work on Adidas, Uniqlo and New Era. Foster isn’t the only SNIPES higher up with music industry success. Their Chief Creative Officer is DJ Khale