During the ID free-for-all there was an abundance of IDs and nothing blocking them. This year has marked the end of the ID free-for-all.
| This newsletter features stories that are part of Endgames, a Digiday Media editorial package focused on what's next, what's coming and what's being phased out in the industries we cover. Access the rest of our Endgames coverage here. The way people are tracked online has been a cat-and-mouse game between the biggest browsers and the ad industry for years. But in 2020, this perennial tete-a-tete changed. Google and Apple announced policy changes that left the ad industry with a conundrum: just because there are workarounds to online ad restrictions doesn’t mean they should be taken. Not when both Google and Apple are hellbent on weeding them out in the name of privacy. Read more below. Few enjoy the feeling of being told what to do. Case in point the brouhaha around Google's, then Apple’s, decision to blunt the ad industry’s ability to run targeted ads on their properties based on a user's personal details. As tech, advertising and publishing employees have worked from home for most of 2020, the desire to work at a “cool” company has dissipated. This year, many fashion events and runway shows that would typically be held in Europe or the U.S. have moved to China. And many luxury brands have shifted resources to opening stores and social media accounts focused on Chinese consumers. Over the past several years, Instagram has become the advertising platform of choice for venture-backed direct-to-consumer brand. But new-to-market startups are increasingly doing away with some of the branding tactics that have been historically popular on Instagram. Other things to know about Brands and publishers, we want to know: Does your marketing mix include featuring products within your digital content? Are your content commerce approaches driving new revenue, and how much? Take this new survey, and we’ll send you a $5 Starbucks gift card plus the results. Sponsored by Tipser. In this new guide, learn how some companies are taking a unified approach to B2B and DTC sales — including the creation of common design elements — and housing product catalogs within a single database. Sponsored by Adobe. | | |
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howdy! | Sponsored by Facebook Audience Network | | How game publishers balance in-app purchases with ads | | As IDFAs vanish, the future of game app monetization will require new revenue approaches. For many, success means working with technology partners to strike the right balance between in-app purchases and app bidding tactics. | | |
howdy! | Brands in Culture | | How China's swift recovery boosted it to fashion capital status | | This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to read Glossy’s Endgames coverage, click here; Modern Retail’s coverage is available here. Over the summer, Louis Vuitton was one of the […] | | |
howdy! | Marketing on Platforms | | How 2020 killed the Instagram brand | | This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to read Glossy’s Engames coverage, click here; Modern Retail’s coverage is available here. This spring, Olamide Olowe and Claudia Teng wanted to […] | | |
| Sponsored by Fabric | | How online retailers are moving beyond ‘rip-and-replace’ | | In a year of booming digital sales, DTC brands are becoming more inclined to make incremental updates to the front end of their e-commerce platforms without disrupting business by replacing functional elements. Sponsored by Fabric. | | |
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