Sources say ad holding company IPG was among those hired to promote a controversial music festival in Saudi Arabia

Patrick Coffee | Sources said IPG's Momentum agency handled public relations and on-the-ground support for December's MDL Beast event.

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The CEO of the world's largest ad holding company explains why it spends $7 billion on Google, how media reviews need to change, and why it's not threatened by consulting companies

Tanya Dua | Being close to Google and Facebook makes WPP valuable to its clients, said Mark Read, CEO of the holding company.

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A milkshake brand blew up on TikTok, and its 460,000 followers have changed how it approaches marketing and its target audience

Dan Whateley | With 460,000 TikTok followers, the milkshake maker F'real has built a larger following than national brands like Chipotle, Walmart, and Burger King.

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YouTube duo Kian and JC explain their big ambitions for 'The Reality House,' their show where influencers compete in challenges for $50,000

Amanda Perelli | Kian Lawley and JC Caylen broke down the process behind launching a 10-episode series for YouTube, and how the show has helped their channel grow.

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How much money brands will pay for a TikTok sponsored video compared to YouTube, according to an influencer agency

Dan Whateley | Brands and creators are still determining the right way to price sponsored content on TikTok. Here's how much one agency charges for sponsored views.

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Netflix's head of recruiting shares her favorite job-interview question, and one of the best answers she's received to it

Ashley Rodriguez | The toughest job-interview questions at Netflix tie back to the company's culture, which is rooted in values like courage and integrity.

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Erin Andrews has pitched Kevin Hart on doing a TV talk show together

Jason Guerrasio | The Fox Sports sideline reporter believes she and the Hollywood star would be a perfect combo for a talk show. And she's brought it up to him.

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How Bon Appétit built its wildly popular YouTube channel, which has turned its editors into social-media stars

Amanda Perelli | Condé Nast has found viral success on YouTube by turning some of the editors and chefs behind Bon Appétit magazine into stars.

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Why a casino company just took a big stake in Barstool Sports, and how it sets the stage for more media-gambling deals

Ashley Rodriguez | Barstool is reportedly selling a stake to casino company Penn National. The deal could spur more tie-ups between media and sports-betting firms.

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