| Happy Friday! Today we have Capgemini’s Adam Rubin providing some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver good experiences. “Experience-design is an avenue to escape the undifferentiated abyss of commoditization,” explains Rubin. “So, to the extent that there’s a product or service area that companies want to preserve or grow, innovation through experience-design is a good tactic.” Also, Hinduja Global Solutions’ Lyssa Myska Allen breaks down how businesses can better prep for the future and build flexible marketing strategies to keep up with rapidly changing customer preferences. She writes: Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
