More than 300 senior staff (vice president, director or above) were surveyed for Econsultancy's latest report.
Of these respondents, 70% said training and/or education is the fastest way to add digital skills to the organisation, versus just 12% who found hiring the fastest means of adding digital skills, and 18% who chose outsourcing.
This quick guide looks at how businesses can build a digital culture to promote innovation and resilience. It also provides reflection questions for leaders to use in nurturing a digital culture within their teams.
Social media platforms can offer brands highly targeted and effective advertising in a wide variety of formats. This best practice guide covers the key opportunities, with practical advice on navigating the challenges, designing campaigns and developing a strategy.
