The impact of native advertising across the consumer journey New whitepaper by Nativo shows marketers how to strengthen their advertising with tactics that influence customer behavior across every stage of the purchase journey.
ClickZ Daily: May 21, 2020 |
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| Good Morning! Today we have a new whitepaper by Nativo, which shows marketers how to strengthen their advertising with tactics that influence customer behavior across every stage of the purchase journey. According to Nativo: A full-funnel strategy only succeeds with equal priority across all stages of the consumer journey. If you’re focused solely on conversion tactics versus upper-funnel consideration, your strategy may suffer. Make sure your messaging adequately engages and educates before asking users to take action. Also, Shrikant R Kale, co-founder of iZooto, highlights how publishers can adapt and find new opportunities in times of COVID-19. He writes: Chances are that your audience is now consuming more videos, podcasts, live streams, and webinars. So be creative with your content, and leverage tools like web push notifications to bring attention to it. |
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Content Marketing Tereza Litsa Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. |
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Digital Advertising Shrikant R Kale Shrikant R Kale, co-founder of iZooto, shows how publishers can adapt and find new opportunities in times of COVID-19. Read more |
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| Analyzing Customer Data Chris Morse Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data - and making it valuable again. Read more |
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| Data & Analytics Matt Voda For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Software, highlights these options and explain the simple changes that are bound to make a large impact on a brands marketing tactics. Read more |
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| Digital Leaders Jacqueline Dooley ClickZ spoke with Arm’s CMO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communications. Read more |
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| Digital Advertising Tereza Litsa How much has COVID-19 affected consumers’ behavior? How should advertisers adapt? Unruly's Peer Network briefing has everything you need to know. Read more |
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| Actionable Analysis Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now |
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