Future-Proofing Comms: What’s Next in AI, Tools and Technology

These past few years have accelerated technology changes and disrupted how companies lead, enable, empower and engage around communications. Rapid innovations in automation and AI have created new tools for communicators to use and master, but becoming an early adopter of emerging tech is not without its risks.

CEO Perceptions of the Communications Role (A Sneak Peek)

Ragan and HarrisX unveil findings from an annual survey on “perceptions” of the role CEOs and CCOs play on a multitude of hot-button topics, including generative AI, corporate purpose, DE&I, among others.

Future-Proofing Corporate Reputation: Your 2024 Crystal Ball

Reputation management in today’s 24/7 media landscape can be a complex game of whack-a-mole with comms pros expected to stay one step ahead of an ever-growing list of potential crises. We gathered experts on data, social media and corporate reputation to share their predictions about what’s to come in the first election year post-pandemic and in the throes of an AI resurgence.

Tune Into the Future: Communications at the Crux of Culture, Policy, Identity and Art

Spotify is uniquely positioned to both create culture and influence the future of music, art and thought leadership. This role spans its relationship with music artists, the entertainment industry and the legislators who govern their future; the podcast ecosystem through which entertainers, educators, pundits and beyond express information and opinion to the public; and consumers’ expression of self and identity through the music and content they listen to on Spotify.

Data-Driven Storytelling in an Age of Short Attention Spans

Effective and powerful stories are told at the right moment to the right audience. But identifying the moment and the audience can be challenging — and so can ensuring that your stories have the emotional resonance needed to move your audience to act. Learn how to lean into data to help better understand your audiences, as well as the storylines and messages they want to hear.