The IAB Tech Lab putting together a campaign to education the public about ad tech

Leaders in the industry want to overcome the cookie decline with PSAs to explain the value exchange of content for data

Agency issues orders to Alphabet, Amazon, Apple, Facebook and Google.

Facebook, Amazon and Intel are among those pulling out.

The decision still faces a possible hurdle.

Project Rearc seeks to balance the industry, with discussions underway to rebuild the cookie.

A video component was added to Showcase Ads to highlight promotions, new items.