The house is vacant, but someone's home ... | Homeownership horrors: What can go wrong for your clients | How a CEO's customer email made a bad situation worse
We love ghost stories. Ever heard this one? We asked real estate professionals to share their creepiest stories from their time working in the field. And based on what we've heard, you and your clients should be afraid. Full Story: REALTOR® Magazine/Culture Scan (10/30)
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How a CEO's customer email made a bad situation worse When Carta CEO Henry Ward tried to get ahead of some negative news coverage by writing an email to investors and customers to explain, the email only exacerbated the situation, drawing more attention to the issues. Ward fell victim to the "Streisand effect," Christine Hall and Mary Ann Azevedo wrote. Full Story: TechCrunch (tiered subscription model) (10/29)
How Google's AI approach will affect your marketing plan Your 2024 strategy should consider incorporating AI tools being rolled out by Google because they will affect how content ranks. Hints of how Google is now considering "quality" in posts can be found through Google Search Central and include factors such as "originality" and "user experience," and Kersa Haughey offers seven steps to take that focus on quality content and domain authority, including thought leadership. Full Story: PR Daily (10/30)
Fed's interest-rate hikes shake Americans' confidence The Federal Reserve's rapid interest-rate increases appear to be causing financial anxiety for Americans, according to a Harris Poll for Bloomberg News. Fifty-seven percent of middle-class people who responded to the poll pointed to financial strain from elevated borrowing costs, and 44% said the economy is causing them stress. Full Story: BNN Bloomberg (Canada) (10/30)
State regulator flags commercial real estate vulnerabilities New York State Department of Financial Services Director Adrienne Harris said she is considering ways to address banks' exposure to the struggling commercial real estate sector and the accumulation of unrealized losses due to elevated interest rates. "Regulators across the country and in Washington are looking at loan-to-value in the event of a refinance, and they are looking at diversification and the segment overall to make sure that risk is managed before those loans come due," Harris said. Full Story: Bloomberg (10/30)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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