The homes of Jackie Kennedy: A glimpse into her life

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Balancing traditional marketing, tech in real estate | Situational content marketing adapts to consumer contexts | Niche and nano-creators drive influencer marketing

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December 27, 2024

Top News

Balancing traditional marketing, tech in real estate Navigating the competitive real estate market requires a blend of traditional marketing and new technology. Real estate professionals can leverage social media platforms to showcase listings, invest in virtual tours to provide realistic property experiences and maintain print advertising to reach a broad audience. Full Story: LinkedIn (12/26)

Best Practices in Sales & Marketing

Situational content marketing adapts to consumer contexts Situational content marketing is transforming the way brands connect with consumers by tailoring messages to specific moments and contexts. Situational content marketing adapts to unique circumstances, focusing on immediate needs and emotions, creating relevant and engaging experiences that align with modern consumer behavior. Full Story: Search Engine Journal (12/26)

Niche and nano-creators drive influencer marketing Niche creators are gaining prominence in the influencer marketing landscape, offering better ROI than larger lifestyle influencers. This shift is largely due to the increased demand for personalized, targeted content that resonates more with specific audiences. Full Story: Digiday (tiered subscription model) (12/25)

How leaders can avoid causing change fatigue Leaders can inadvertently cause change fatigue by initiating projects to alleviate their own anxiety about performance issues, writes Ron Carucci, co-founder of Navalent. This "defensive organizing" can lead to burnout and resentment among employees. Carucci suggests leaders should openly discuss limitations and involve employees in the change process to prevent fatigue and ensure success. Full Story: Harvard Business Review (tiered subscription model) (12/26)

Real Estate Trends

The homes of Jackie Kennedy: A glimpse into her life Jackie Kennedy, born Jacqueline Bouvier, lived in numerous luxurious residences, including the Kennedy compound, the White House and various homes in Georgetown and New York City. This article offers a visual journey through these homes, highlighting her roles as a first lady and a mother. Full Story: Architectural Digest magazine (12/26)

CRE trends for 2025: Office stability, retail rent hikes The commercial real estate sector is expected to see significant changes in 2025, with the office market stabilizing and leasing volume increasing by 5% as occupier sentiment shifts toward expansion, according to CBRE. Retail rents are likely to rise due to limited new construction, and life science facilities will evolve with advancements in AI and health care. Full Story: Forbes (tiered subscription model) (12/26)

Business Wellness

Make year-end messages meaningful by being inclusive Year-end messages to your team should emphasize tangible successes, recognize teamwork and be inclusive of all employees, not just a few who may have stood out during the year, say experts. "In addition to business wins, showcase examples of strong team collaboration or highlight a non-business win that boosted morale and brought the organization together," says Melissa Kanter, head of communications and brand experience, Americas for ING. Full Story: Ragan (12/23)

Legislation & Regulation

US holiday retail sales rise 3.8%, driven by online shopping US retail sales increased 3.8% from Nov. 1 to Dec. 24, surpassing last year's 3.1% rise, according to Mastercard. Online sales grew 6.7% year over year, with consumers spending more on apparel, jewelry and electronics. Major retailers such as Amazon and Walmart saw record sales during Black Friday and Cyber Monday, while Target and Best Buy struggled. Full Story: Reuters (12/26)

Poll: Deregulation seen as biggest benefit of Trump A recent Equipment World poll reveals that 36.4% of contractors expect rollbacks of environmental regulations to have the biggest impact on their businesses under the Trump administration. Interest rate cuts were the second most anticipated change, cited by 23.8% of respondents. Contractors expressed mixed views on stricter immigration policies, increased tariffs and the removal of electric vehicle mandates. Full Story: Equipment World (12/23)

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