The holiday guide to cross-platform social media advertising Robert Rothschild, VP of Global Marketing at Smartly.io, discusses how advertisers can connect with audiences across social for successful holiday campaigns.
ClickZ Daily: October 1, 2020 |
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| Happy October! Today we have Robert Rothschild, VP of Global Marketing at Smartly.io, discussing how advertisers can connect with audiences across social for successful holiday campaigns. He writes: To capture consumer attention, brands need to rapidly test and iterate to drill down and find the winning creatives that resonate with their audiences and drive the best performance. Also, Kargo’s Mike Shaugnessy shows how brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. “This is a loaded statement, and one that brands actually have more control over than the rest of the digital media ecosystem. When brands put most of their budget through the walled gardens, or use sweeping black list and keyword blocking techniques, they often end up blocking premium content across a diverse set of topics,” says Mike. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Robert Rothschild Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday campaigns. |
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Data-Driven Marketing Mike Shaughnessy Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read more |
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| Data & Analytics Ruby Brenden After COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. Read more |
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| Data & Analytics Jacqueline Dooley Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a CDP in the larger martech stack. Read more |
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| Litmus provides the leading email workflow and collaboration solution for marketers to work more efficiently, catch costly errors & boost ROI. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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