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ARTICLES

The Hamburger-Menu Icon Today: Is it Recognizable?

By Kate Kaplan • 7 Minute Read

Hamburger menus are a more familiar pattern today than 10 years ago, but the same old best practices for hidden navigation still apply.

AI Summaries of Reviews

By Katie Sherwin & Taylor Dykes • 7 Minute Read

AI-generated review summaries extract qualitative key themes from customer feedback, helping shoppers quickly assess what purchasers think about the product.

VIDEOS

Testing Icons In and Out of Context

By Kate Kaplan • 4 Minute Video

Test icons out-of-context to assess recognizability early on, and in-context to evaluate clarity and usability later—both are key to effective icon design.

Grids 101

By Kelley Gordon • 4 Minute Video

Page grids use columns, gutters, and margins to structure content — boosting layout consistency, readability, and visual flow.

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