Despite hitting its three-year target, The Guardian's David Pemsel believes the market threats are tougher than ever As more users grow accustomed to streaming video, Hulu has gone on an aggressive distribution, pricing and promotional strategy to add subscribers. Given the publishing industry's recent struggles, a media company producing a Broadway musical in 2019 would seem to be a red flag, but the media company in question, Gary Vaynerchuk's Gallery Media Group, is not strictly a media company nor does it appear to be struggling. In the latest edition of our Confessions series, we spoke to a black agency employee who has led diversity initiatives within agencies who says that there is a lack of transparency when it comes to agency diversity initiatives. For Digiday+ members: After years of glitzy presentations and whiz-bang displays of technology, publishers participating in the 2019 IAB NewFronts are spending more time talking about things like audience measurement and ad effectiveness, rather than big top-line audience numbers or video views. Join 360i, Carat, Havas and more at the Digiday Programmatic Marketing Summit to find out where top brands and agencies are investing across platforms and the tools they're using to do it more efficiently. With 65% of all e-commerce driven by mobile -- and 70% of consumers preferring to speak with brands via mobile messaging -- it's clear that the future of e-commerce marketing will be driven by mobile innovation. Sponsored by Chatkit. |
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Jessica Davies Despite hitting its three-year target, The Guardian’s David Pemsel believes the market threats are tougher than ever. |
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Sahil Patel Hulu has 28 million subscribers now. It had 12 million subscribers just three years ago. |
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Sponsored Content Cxense Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense. |
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Tim Peterson Gallery Media Group generated $36.5 million in revenue in 2018 with the majority of that money coming from branded content. |
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Kristina Monllos “There's a huge lack of transparency.” |
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Sponsored Content MiQ Companies that use tools like "artificial intelligence" and "business intelligence" often overlook human intelligence. Marketing intelligence is different -- it's a paradigm shift that embraces data-driven automation but also empowers traditional marketing pros and tech specialists. Click to learn: WTF is marketing intelligence? Sponsored by MiQ |
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Sponsored Content Cadent To date, direct-to-consumer brands have been focused on sending targeted ads to consumers via premium online video -- but recently, there has been a shift. Some major DTC brands are taking their marketing to the next level by using television to reach their target audience. Sponsored by Cadent. |
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