While industry folks have deliberated the man-versus-machine question, automation in the form of programmatic advertising has upended the media buying process, changing many of the jobs required to run a campaign. Machines are simply better and faster when it comes to gathering insights, testing ads, learning what works and optimizing the result. But the dirty secret of programmatic advertising is that it still requires an awful lot of people.
While industry folks have deliberated the man-versus-machine question, automation in the form of programmatic advertising has upended the media buying process, changing many of the jobs required to run a campaign. Machines are simply better and faster when it comes to gathering insights, testing ads, learning what works and optimizing the result. But the dirty secret of programmatic advertising is that it still requires an awful lot of people. Read more below. The great sucking sound: Automation has made media buying harder Hulu is allowing just four advertisers to run pause ads each month, which helps to explain why this new type of inventory is selling out several months in advance. Ad blocking is a deeply contentious issue for German publishers, with several of them engaged in fierce legal battles with ad-blocking software developer Eyeo. About 78% of the publishers polled by Digiday said they now provide paid maternity leave. But when it comes to paternity leave, many publishing organizations don't seem to be as generous Other things to know about At the Digiday Publishing Summit, you'll have the chance to go even deeper on key topics in programmatic, product and revenue with our new Publishing Leaders format. Learn more and register here. From hybrid models to full-fledged digital teams, in-housing allows brands to turn their digital capabilities on and off line with what’s required (and when). Join us on February 26th at 10am GMT as we discuss in-housing's impact on creativity and ROI. Sponsored by Bannerflow. | |
| Future of Work | The great sucking sound: Automation has made media buying harder | While industry folks have deliberated the man-versus-machine question, automation in the form of programmatic advertising has upended the media buying process, changing many of the jobs required to run a campaign. Machines are simply better and faster when it comes to gathering insights, testing ads, learning what works and optimizing the result. But the dirty secret of programmatic advertising is that it still requires an awful lot of people. | | | howdy! howdy! howdy! DIGIDAY+ MEMBER EXCLUSIVE | Digiday Research: 78% of publishers offer paid maternity leave | About 78% of the publishers polled by Digiday said they now provide paid maternity leave. But when it comes to paternity leave, many publishing organizations don’t seem to be as generous. Only 57% of the respondents in a fresh survey said their company grants new fathers paid leave. | | howdy! howdy! |