* This chart and data were pulled from The Esports Ecosystem Report by Insider Intelligence. Purchase the report here to get immediate access to the full analysis. |
Esports and gaming have burst into the mainstream in recent years, transforming from a vibrant niche to a central form of entertainment around the world. While esports may have once stood for a subset of sports culture, it has grown into a full industry in its own right.
All of that attention translates to more money in esports. Newzoo projects esports revenue to hit $1.8 billion by 2022. Money flows into esports through media rights, live event ticket sales, merchandise sales, and in-game purchases, but most of the revenue (69%) comes from sponsorships and advertising. | - Like traditional sports, the big money comes from sponsors, advertisers, and digital broadcast deals. This year, 82% of esports revenue will come from those sources. Sponsorship is set to make up the bulk of this, reaching $456.7 million, with media rights coming next at $251.3 million, and advertising taking up the last $189.2 million, per Newzoo cited by Statista.
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- On the high end, Activate Consulting projects the industry will hit $7 billion by 2023, though industry consensus is a bit closer to $1.8 billion just a year earlier in 2022, per Newzoo. The growth comes after an audience boom, a proliferation of platforms, and a rush of interest from mainstream celebrities.
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- Average revenue per fan (ARPF) is higher in the US than the rest of the world, but numbers are rising across the board: The global average was $5.50 in 2018 and is projected to hit $6.02 by...
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| Other report highlights you don’t want to miss… | | | | This is just a preview of the information and insights you'll find in The Esports Ecosystem Report by Insider Intelligence. Purchase the report today for $495 to access the full analysis. |
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