| | | | | ‘The Glad Wall’ and Why Brands Must Revisit Their Protest Ads Post-Pepsi Suddenly, it's an even finer line to walk By Tim Nudd After a week when brands' lip service to political causes was laid bare through the Pepsi fiasco, Glad trash bags today launches a curious installation, "The Glad Wall," that also takes a political stand--wrapped in a product pitch. The installation was made by the ad agency Alma, a unit of Omnicom's DDB, for this weekend's...
Read more » | | | | | | | | | | | JWT Is Training Former Underage Sex Workers in India for Careers in Law School for Justice turns prostitutes into prosecutors By David Gianatasio In recent years, underage sex trafficking has run rampant in India, with as many as 1.2 million children--some as young as 7--forced to serve as prostitutes. Yet, only a handful of cases leading to convictions are ever brought to trial. (That number was 55 in 2015, the most recent year for which statistics are available.)...
Read more » | | 6 Advertising Veterans Offer Their Single Best Piece of Advice for Young Creatives Today Tips from Margaret Johnson, William Gelner, Tiffany Rolfe and more By Tim Nudd Earlier this week, in part one of a new video series, we asked top creative directors about the best advice they ever got in their careers. Today, we debut a companion series, also focused on career advice. This time, we ask top creatives to share the advice they give young people just starting out in...
Read more » | | Revisiting ‘Instant Karma,’ Nike’s Triumphant Second Stab at a John Lennon Song Innocean's Eric Springer picks his 3 favorite ads By Tim Nudd In 1987, Nike and Wieden + Kennedy released "Revolution," a stunning ad set to John Lennon's famous 1968 Beatles anthem. It was an instant classic--due in no small part, of course, to the music. It was also controversial. Lennon's widow, Yoko Ono, supported the idea of licensing the song--telling Time magazine it would make "John's...
Read more » | | | | | McDonald’s Considers Bringing Back McNuggets Szechuan Sauce Just for Rick and Morty Fans Last seen in 1998's Mulan promotion By David Gianatasio "McNugga Lubba Dub Dub" might be the goofiest brand tweet of the year so far. That's how McDonald's replied to a Twitter request from the writers of Cartoon Network's Rick and Morty, after they urged the fast-food giant to bring back its McNuggets Szechuan dipping sauce, last savored in 1998 as part of a promotion...
Read more » | | Patrick Dempsey Directed His First Ad, and It’s This Stylish, Enigmatic Short for Tag Heuer Yes, it's selling a watch and not a car By T.L. Stanley When we last saw Patrick Dempsey in a commercial, he appeared alongside fellow TV doctors like Lisa Edelstein (House), Alan Alda (M*A*S*H), Noah Wyle (ER) and Donald Faison (Scrubs) for Cigna health care. The point of that campaign was to encourage people to see real physicians for annual exams. Dempsey's new ad, for luxury watch...
Read more » | | Gerry Graf Picks His 3 Favorite Ads, Including One for E*Trade That Isn’t the Dancing Chimp Plus, what's new at Barton F. Graf By Tim Nudd Whenever we sit down with top creative directors for a video shoot these days, we ask them--among many other things--to pick their favorite Super Bowl ad. More often than not, they choose Apple's "1984." But when they don't pick "1984," they're often inclined to go with another classic--E*Trade's "Monkey" ad from the 2000 Super Bowl,...
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