The Gap's misjudged election tweet; Crisis takeaways from the video game industry; DE&I in the eyes of future PR pros; and more

DAILY SCOOP

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

Also: The New York Times reaches 7 million digital subscribers, Pet Valu to permanently close, Warner Bros. answers backlash over ‘The Witches,’ and more.

CRISIS COMMUNICATIONS

Turning a negative perception issue into an opportunity

How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.

DIVERSITY AND INCLUSION

How future communicators are embracing DE&I in PRSSA chapters

Students at the University of Florida and Ohio University shares what DE&I means for their career journeys and how they are to educate themselves and their peers.

CRISIS COMMUNICATIONS

Crucial messaging advice to consider ahead of an unprecedented holiday season

With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?

RESEARCH SNAPSHOT

Report: Employees want to hear from leaders as election remains undecided

Though staffers find it inappropriate for employers to endorse a specific candidate, they think a message of empathy is crucial.

DAILY SCOOP

Twitter and Facebook flag Trump’s election posts, Burger King UK implores consumers to buy McDonald’s, and MeUndies apologizes for ‘Harry Potter’ collection

Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.

CRISIS COMMUNICATIONS

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.

THE WORKPLACE

Spotting a toxic workplace before accepting an offer

Run, don’t walk, if you spot these red flags during the interview process.

A DAY IN THE LIFE

Vokol Group’s Katie Mudd: ‘The greatest gift we can give each other right now is grace’

This PR argues that empathy and compassion are a communicator’s greatest assets heading into the end of 2020.

DAILY SCOOP

Friendly’s files for bankruptcy, ‘Sesame Street’ celebrates Cookie Monster’s birthday, and 72% of U.S. citizens of voting age use social media

Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.

THE CONSULTANT IS IN

6 ways your organization can transcend politics and help get out the vote

Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?

INTERNAL COMMUNICATIONS

5 ways to tap the power of frontline managers in your communications chain

Workgroup leaders are the connective tissue between your overall strategy and your rank-and-file employees. Three experts describe how they increased the communications effectiveness of their managers.

CONTENT MARKETING

6 reasons your content marketing program is struggling

It all comes down to strategy, calls to action and an effective measurement program.

RAGAN AWARDS

Don’t miss this week’s late-entry deadline

This Friday, Oct. 30, will be your last chance to enter Ragan’s Employee Communications and Top Places to Work Awards. Complete your entry now!