Econsultancy Pulse
Wednesday 28 November 2018 | View in browser
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Top story
The future of visual search: smart glasses, AR and retail opportunity
You've most likely heard of voice search and the massive revolution that it may - or may not - herald in the way that we search. But there's another phenomenon growing in the search industry that could bring about even bigger changes. Rebecca Sentance explores the future of visual search, how it might catch on, and the ways that it could augment our reality.
Is TripAdvisor’s new social app the future of travel?
Content marketing is not new, but marketers still have questions
A day in the life of… a chief strategy officer (CSO) at an agency
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‘Your re-platforming journey’ considers the pros and cons of changing your eCommerce platform. The key motivators of platform change, understanding the Total Cost of Ownership (TCO), as well as a helpful platform comparison chart are included. The whitepaper is designed to give the reader a condensed handy guide on the main considerations when re-platforming. It will focus on the tough questions that you should be asking of your business, your current platform provider and the potential future provider.
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Featured Reports
Influencer Marketing 2020
This report, published in association with Influencer Intelligence, is a detailed study surveying over 1,100 brands and agencies and 500 consumers on influencer marketing and the opportunities and challenges shaping the future of this increasingly critical segment of digital marketing.
 
Embracing Technology and Innovation in Digital Marketing – Pharma and Healthcare 
Discover how digital is transforming the pharma and healthcare industry and how organisations in this sector can better serve their customers (doctors, patients and healthcare providers) in the midst of this change. Learn about the four strategic pillars of change upon which digital transformation rests; communications, content, data and culture.
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Econsultancy
 
Consumers are constantly interacting with brands. But how they interact, when they reach out, and why they engage is unique to each person. Successful marketers and customer experience professionals know that having a great product or solution alone won’t bring you new business. Download this eBook to learn secrets from Acquia our partner, BORN, on delivering a successful customer experience that puts your audience first.
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Book your place now to Fast Track to Modern Marketing and benefit from 20% off. Just use code FTMM20 at checkout.

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Training
Masterclass: Advanced Analytics
London, December 12-14
Social Media and Online PR  
London, December 12
SEO Marketing (Advanced)
London, December 14
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Digital Marketing Executive - Web
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Digital Marketing Manager
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