March 12: Can't miss insights from Nielsen, TelevisaUnivision, and datafuelX... To view this email as a web page,
click here | | | | | Maximize Your Advertising Impact
Using advanced audiences and big data promises to go beyond demographics when planning, buying, and selling TV—enabling sellers to optimize inventory allocation.
Why is big data important and what does it tell us about consumer behavior? How do advanced audience targeting planning/activating/measurement tools segment audiences based on interests, viewing habits, online behavior, and even purchasing decisions? How do they allow for more precise targeting media schedules?
What are the opportunities for efficiency? By focusing on advanced audience segmentation, how can advertisers optimize their ad spend? How can sellers also optimize their inventory allocation, ensuring that their ad space is utilized in a way that maximizes revenue?
There is a need for sophisticated data analytics, privacy concerns, and the complexity of integrating various data sources for effective targeting campaign execution. How do we tackle these challenges?
Join us on March 12 as leaders from Nielsen, datafuelX, and TelevisaUnivision discuss how to apply data-driven insights to enhance the effectiveness of advertising strategies.
Key Takeaways: Rise of Big Data – Why it’s important and what it tells us about consumer behavior. Audience-Based Buying – How advertisers can go beyond purchasing advertising space based on assumed audience size and buy inventory that specifically reaches their target audience. Opportunities for Efficiency – By focusing on advanced audience segmentation, advertisers can optimize their ad spend. Cross-Platform – Learn how Nielsen Panel + Big Data enables TelevisaUnivision to plan holistically and optimize across linear & CTV. |
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