| Hello! Rapid digital transformation and the ongoing pandemic have enforced whole scale changes to the retail world. Today we have Redpoint Global’s CMO, John Nash, discussing what the future of malls will look like. “Digital-first brands that recognize a superior CX as a competitive differentiator are aware that the in-store experience, while still important, represents just a sliver of how a customer interacts with a brand,” says John. Also, Impact’s Matt Moore argues that affiliate has much more in common with biz dev than with marketing — and that the industry is due for a change in mindset. He writes: We need to shift our mindset from “affiliate is a type of marketing” to “affiliate is a type of partnership” — and partnerships should have a seat at the CEO’s table, not the CMO’s. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
