The future of martech: what does the industry look like post COVID-19? Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement.
ClickZ Daily: July 9, 2020 |
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| Hello! Today we have Matt Conlin, Co-founder of Fluent, discussing the future of marking technology and what the industry will look like post the COVID-19 pandemic. “Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement,” says Matt. Also Minfo Founder & CEO Roland Storti, examines the opportunity created by the rise in home media consumption associated with the pandemic, how brands can capitalize on these large audiences, and the post-coronavirus future of consumer behavior as restrictions continue loosening. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Matt Conlin Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. |
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Digital Advertising Roland Storti Minfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capitalize on these large audiences, and the post-pandemic future of consumer behavior as restrictions continue loosening. Read more |
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| Content Inken Kuhlmann-Rhinow Businesses are being held back by outdated CMS systems, HubSpot's Inken Kuhlmann-Rhinow, highlights what might be your CMS system’s biggest problem and areas your CMS should score well in. Read more |
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| Digital Marketing Kateryna Novatska As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read more |
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| AI & Automation Jean-René Boidron Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges companies face and how they can overcome them. Read more |
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| Data-Driven Marketing Ross Shelleman Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offerings post COVID-19. Read more |
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| | Collaboration One of the very commonly faced problems within a lot of companies is that SEOs and developers do not always see eye to eye. Download now |
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