🎛️ The future of marketing can be found in unstructured data

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Mar 28, 2025

I had a great time at The MarTech Conference — especially my coffee talk with Chris Penn about agentic AI. Don’t feel left out. The conference sessions are still available to watch. Go here to register for free.

Also today, Milt Hwang explains the importance of unstructured data to AI and how you should be handling it.

Constantine von Hoffman
Managing Editor

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What they're saying

“We must invest in AI literacy training for marketing and data management teams. Understanding why an AI hallucination happens will be critical to this next wave of data quality. If we don’t invest in these efforts, the impact of unstructured data will be compounded exponentially.” – Milton Hwang in The future of the martech stack and marketing operations is ‘unstructured’. “AI’s ability to rapidly analyze extensive datasets, combined with human thinking, has the potential to transform how you identify opportunities and manage campaigns.” – Melissa Reeve in The secret to smarter, faster marketing decisions with AI