| Good morning, Marketer, do you buy into the hype? For many technologies, it’s not about believing or ignoring the hype — the issue is more nuanced than that. Instead, it’s about understanding where technology rests on the inevitable “hype cycle.” Today, editorial director Kim Davis discusses the future of generative AI and the hype phenomenon with Gartner’s director analyst Afraz Jaffri. AI is on the agenda for The MarTech Conference too — and it’s less than a week away! Join us virtually on September 26th and 27th. Registration is FREE. Other hot topics include GA4, CTV, CDPs and MOps. It’s a great way to hear from and engage the top marketers and technologists in the field. Chris Wood,
Editor | 