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* This chart and data were pulled from eMarketer’s Account-Based Strategies in 2020 report. Purchase the report here to get immediate access to the full analysis. |
To implement a successful account-based marketing (ABM) strategy, B2B marketers have a big hill to climb. Building the foundation of an ABM practice takes time and resources, but doing the heavy lifting early on can drive long-term success.
Most B2Bs have not implemented a mature ABM program where they can drive strategic growth, according to October 2019 research from ITSMA and ABM Leadership Alliance. |
- For now, most companies are still getting their bearings. According to October 2019 research from ITSMA and the ABM Leadership Alliance, only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth.
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- In fact, 43% said they were just experimenting with ABM as they piloted a program and refined their approach, while 10% were...
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| | | *Offer expires at 11:59pm ET on April 17th. |
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| This is just a preview of the information and insights you'll find in the Account-Based Strategies in 2020 report by eMarketer. Purchase the report today for $895 to access the full analysis. |
