| "The scale of the fraud we found is jaw-dropping." The Financial Times has discovered that domain spoofing of its site is costing advertisers more than $1.3 million a month. At Advertising Week, WPP chief Martin Sorrell noted the rise of Chinese companies Alibaba and Tencent. Learn about the moves of China's duopoly and what else is happening at the event in our latest Advertising Week Briefing. Josh Topolsky's company Independent Media plans on expanding beyond The Outline, its first business venture. The forthcoming brands would use Independent Media's custom technology to display content and advertising. Many people want the ability to opt out of retargeting for a product they aren't interested in with a single click. Subscribe to Digiday+ to learn how such a feature could spur ad tech companies to shutter, cause a decline in digital ad spending and give more power to Facebook and Google. "[Display advertising] may help your business in the short term, but it will kill it in the long term." Spirited Media's Jim Brady talks about building a sustainable local news media business and more on the latest Digiday Podcast. Don't miss the Glossy Forum next week in New York City, as retail and fashion brands such as Saks Off 5th, John Varvatos, Farfetch and more discuss the new retail business model. Find out how to join us. |
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| Jessica Davies The Financial Times estimates the value of fraudulent FT.com inventory is more than ?1 million a month — money being pocketed by fraudsters. |
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| Shareen Pathak Here’s what you need to know for the third day of Advertising Week. |
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| Sponsored Content AppNexus Over the past two years header bidding has transformed the publisher business model, while trader technology has grown stale and undifferentiated. But the buy-side could headed toward a similar transformation. Sponsored content by AppNexus |
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| Sahil Patel Joshua Topolsky will soon launch more businesses to join The Outline, which is already selling six-figure custom content deals nine months in. |
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| Ross Benes If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. |
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| Sponsored Content RhythmOne The shift from direct buying to programmatic allows publishers more control and automation, but the move brings on new challenges: Publishers need to think of new strategies to increase inventory value while improving the level of transparency with their demand partners. Get the State of the Industry report. Sponsored by RhythmOne. |
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| Sponsored Content LiveIntent Healthy marketers cannot live on cookies alone. They need People-based Marketing to sustain healthy bottom lines. Here’s the recipe for success! Sponsored content by LiveIntent |
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| January 2018 - December 2018 |
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LAST CHANCE DEADLINE:
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