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::: Fragrance

Grasse's Scent of Success Blends Past, Present and Future

The southern French town, known as the birthplace of modern perfumery, is rising again.

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::: Fragrance

How Fragrance Became a Burgeoning Subculture

Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and generations. But the category …

::: Fragrance

'Fragrances Are the New Sneakers': How Perfume Became a Teen Status Symbol

Fragrance-savvy teenagers are driving discovery and shaping trends within the scent category, which has become an avenue for both self- …

::: Beauty Features

How Cyril Chapuy Made L'Oréal Worldwide Leader in Prestige Beauty

Under the leadership of Chapuy, the global president of L'Oréal Luxe, the world's largest beauty company has also become the domin …

::: Fragrance

Global Beauty Giants' Early Bets on the Eastern Fragrance Wave

Strategics’ venture capital arms are placing bets on niche Asian fragrance brands being the next big thing amid changing habits i …