The four common mistakes holding back your email success The bad email best-practices you need to avoid, with email marketing expert Kath Pay
ClickZ Daily: Oct 21, 2022 |
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| Good morning! How would you define your email marketing strategy? Perhaps it looks a little like this: Get addresses at any cost and push out promotions, the more the better. That’s ‘the old way‘. It’s outdated, irrelevant, and quite frankly not a good look. So what’s ‘the new way‘? Kath Pay, Founder & CEO at Holistic Email Marketing, says: Invest time and money to build personalized relationships that encourage customers to choose your brand time after time. Learn the four common mistakes holding back your email marketing success in the latest article in Kath’s email marketing masterclass. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Email Marketing Kath Pay It's time to move past ineffective practices that keep your email program from achieving your goals. |
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Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| Strategy Benjamin Broomfield "Different countries have different formats, down to individual clauses. American terms and conditions tend to be around 10 to 15 pages, whereas in the UK it is around two pages. So that's what we call localization.” Read more |
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| Marketing budget Erica Gunn In uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice. Read more |
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| Performance marketing Benjamin Broomfield "Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shift." Read more |
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Marketing Masters Podcast |
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Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| Brand awareness Benjamin Broomfield Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant. Download now |
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| Strategy Benjamin Broomfield Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be portrayed as a Knight saving the village from a dragon, they can just as easily be portrayed in the context of an organization striving to achieve business goals. Download now |
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