THE DAILY NEWSLETTER - WEDNESDAY, SEPTEMBER 22, 2021 

Media Winners & Losers

MEDIA WINNER:
The Five

The most-watched show in all of cable news Monday was not in prime time.

The Five, which airs in the 5 p.m. hour on Fox News, drew a monster 3.55 million viewers on Monday, handily beating out every hour on MSNBC and CNN and even besting Fox’s highly-rated prime time slate.

Fox News host Tucker Carlson placed second in cable news, with 3.14 million, while Bret Baier came third with a very impressive 2.58 million viewers.

While The Five placed first in total viewers, Carlson still took home the top spot in the advertiser coveted 25-54 demo, with 535,000 viewers.

Here is a full breakdown of Monday’s cable news ratings by show.

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 category.

  • Total viewers:
    • Fox News: 1.89 million
    • MSNBC: 978,000
    • CNN: 656,000
  • 25-54 Demo:
    • Fox News: 324,000
    • CNN: 160,000
    • MSNBC: 106,000

Here are the prime time averages— encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

  • Total viewers:
    • Fox News: 2.58 million
    • MSNBC: 1.77 million
    • CNN: 809,000
  • 25-54 Demo:
    • Fox News: 436,000
    • MSNBC: 217,000
    • CNN: 209,000

Read the full article here, from Mediaite+!

MEDIA LOSER:
Sydney Powell (And All the Cable News Hosts Who Elevated Her)

Today MSNBC's Morning Joe ripped into former Donald Trump “Kraken” lawyer and pundit Sidney Powell for her conspiracy theory that Democrats murdered someone to cover up 2020 election fraud.

On Tuesday it was revealed the Trump campaign was aware that some of their claims about election fraud were false; Sidney Powell's many wild claims chief among them.

The fact that even they were able to quickly (internally and secretly, but quickly) debunk the claims shows just how irresponsible it was for some media to carry those claims as credible (and why some of them are getting their pants sued off for it.)

Sadly that's not all. Powell last week alleged that a staffer to then-Senator Kelly Loeffler had been murdered by Democrats as part of their election conspiracy.

“I think what we are dealing with here is pervasive and very, very dark,” said Powell. “It’s organized. It’s well funded. It’s pure evil. They are willing to kill people, à la Kelly Loeffler’s aide in Georgia, who was suddenly blown up in his car on the way to a rally for her.”

Joe Scarborough said it's “in the Seth Rich category of using the death of a young volunteer for grotesque political purposes.”

“What is wrong with her?” Scarborough demanded in the heated segment. "It’s just grotesque!"

Grotesque is a great word. The country has been subjected to a thousand lies and a thousand dangers by conspiracy nuts being treated like newsmakers. On every network but especially on certain networks.

Now is for condemnation. Next time is for better judgment.

The A-Block

‘Where Masks Become Optional’

Dr. Scott Gottlieb presented a positive outlook on mask requirements — and how they may soon abate — during a Wednesday morning appearance on Fox News.

Mask mandates have been a critical part of local municipalities trying to mitigate the spread of Covid-19, but they have also been controversial to a vocal, and sometimes angry, segment of the country.

In an interview on America’s Newsroom, Fox News host Dana Perino brought up masks and noted a Fox report on how the Emmy awards ceremony over the weekend drew bipartisan criticism because attendees didn’t wear, despite workers at the event being made to. “What is going on with all this confusion?” Perino asked, before adding “I get frustrated when I see staff that has to wear a mask in a restaurant when the rest of us don’t.”

“This is part of the challenge of the guidance from CDC,” Gottlieb replied. “It hasn’t been articulated in a way that we can make very practical use of it. When we should and shouldn’t be wearing masks. What the risk factors are that should trigger mask mandates in some cases.”

“We should be consistent first of all,” he continued, before making clear what the guidelines for masks should consist of, based on his expertise.


In Other News...

AHEM: Politico Reporter Confirms Emails From Hunter Biden Laptop

Andrea Mitchell Reminisces About UN ‘Laughing at President Trump’ After Biden Speech

'Peril Remains': Bob Woodward Explains Why Democracy is Still Threatened By Trump

Nicole Richie Accidentally Sets Herself On Fire While Blowing Out 40th Birthday Candles

POLL: BIDEN APPROVAL RATINGS PLUMMET

Must See Clip

Shrieking Infamy

Conor McGregor already tried to be a two-sport star, going from the Octagon to the ring a few years ago, but his desire to transcend UFC stardom may have to stop there.

Tuesday night, McGregor attended Wrigley Field, where he tossed the ceremonial first pitch before watching a matchup between the Chicago Cubs and Minnesota Twins. Showing no fear, McGregor confidently walked to the rubber in a suit snug enough to restrict his throwing motion and airmailed a brutal first pitch.

McGregor’s night wasn’t finished. The UFC star followed his mound performance by singing Take Me Out to the Ball Game during the seventh-inning stretch, a long-standing tradition at Wrigley.

His tuneless execution of the song was bad enough to make some fans forget about the first pitch.

Links We Like

Biden’s Bold, Necessary Climate Strokes
- Manish Bapna, New York Daily News
Biden Set To Play Peacemaker For Warring Democratic Factions
- Heather Caygle and Sarah Ferris, Politico
Democrats’ Immigration Policies Are A Gift To Republicans
- Henry Olsen, Washington Post
The Root Institute 2021: Media Coverage and the Black Community
- Vanessa De Luca, The Root
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