The explosion of retail media Opportunities and challenges to creating a customized target approach.
ClickZ Daily: Jan 03, 2023 |
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| Good morning, Shifts in shopper trends and the retail media explosion have made brands aware of gaps in infrastructure, change management, and the importance of an omnichannel approach. As they work to make their digital mark in the evolving marketing landscape, Kari Smith explores the opportunities and challenges in retail media. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Marketing Kari Smith The explosion of retail media and a shift in shopper trends over the past few years has pushed brands to increase their awareness of gaps in infrastructure, change management, and the importance of an omni-channel approach as they work to make their digital mark in the evolving marketing landscape. |
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Digital Leaders Benjamin Broomfield Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learning within the digital marketing communities. What better place to start than by listening back to Marketing Masters Season 2 over the holiday break? Read more |
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| Recession Matt Rhodes "Marketers often ignore CX in the recession literature - likely due to it not being a top marketing priority when we had the last great recession. However, in times when a recession stretches consumers’ money and time, offering an easy, convenient, and frictionless experience can deliver real, meaningful value to them." Read more |
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| Insights Benjamin Broomfield Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read more |
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| Strategy Todd Irwin Once you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficiently. Then, in turn, you can invest in your company’s purpose. Read more |
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Marketing Masters Podcast |
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Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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