| | Gut Check: The expanding role of postbiotics in the digestive health market
As the science on microbiome health expands, it’s shedding new light on the 100 trillion microorganisms living in our digestive systems and how they impact our overall wellness, with digestive function now linked to immunity, cognition, mental wellness, and skin health. While probiotics have long played the starring role in microbiome balance, science now suggests that it takes a village of “biotics” to get the job done.
In turn, consumers are looking to the microbiome for “whole-body” health, prompting solid growth for the gastrointestinal support category, which hit $3.5 billion in 2021, according to Nutrition Business Journal. Though probiotics still make up the lion’s share of the market at 58.9%, new products featuring prebiotics and postbiotics are emerging with strong clinical evidence that could potentially lead the category to new heights...
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