| |
|---|
| |
|---|
| Beauty's promotional landscape is ever evolving.
The days of just offering a gift with purchase are long gone. In 2024's competitive beauty industry, there’s Ulta’s 21 Days of Beauty, Sephora’s Saving Event and Amazon Prime Day among others, while a handful of brands are even trying to bring China’s Singles' Day to the U.S.
But do all these sales mean that beauty is more promotional this year, as some beauty players struggle for myriad reasons at the same time as consumers are still grappling with an inflationary landscape?
Not necessarily, say experts, although one trend is crystal clear: Consumers are becoming more trained to wait for a promotion than ever before — unless they’re shopping for fragrance. In today's WWD, I explore the subject further.
Elsewhere, Violette_FR, the beauty brand founded by makeup artist Violette Serrat, has raised series B funding. —Kathryn Hopkins, Senior Beauty Editor, WWD and Beauty Inc |
|---|
|
|---|
| | ||
|---|---|---|
| | | Beauty Features For industry watchers, chasing Singles' Day exposure with discounts will eventually do little for brand engagement. |
|---|
|
|---|
| | | Beauty Features The round was led by Silas Capital, alongside Experienced Capital. |
|---|
|
|---|
| | | Beauty Features A ranking of the top 10 skin care brands by year-to-date market share of sales at Sephora, per YipitData. |
|---|
|
|---|
| | | Beauty Features Phlur has tapped a K18 alum and media veteran Jeremy Murphy has a new beauty gig. |
|---|
|
|---|
|
|
