The Essential Metric for Targeting Prospects
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July 28, 2022 | We thank MikMak for advertising with us. |
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The purchasing preferences of consumers vary dramatically. Age, gender, ethnicity, location — all impact shoppers' "purchase intent" for your products. It's the essential metric for aligning prospects to your brand. MikMak is the leading eCommerce acceleration platform for multichannel brands. We identify the top acquisition channels for your target customers and then minimize their path to purchase — all while tracking first-party data on buyers' age, demographics, and life stage. The result is many more customers and much higher revenue. MikMak's all-new ebook, "Closing the Gap on Consumer Relevance," is essential reading for brands looking to understand their buyers' shopping practices. Download the ebook to learn: |
How "purchase intent" is the key metric for targeting prospects. Why ecommerce shoppers will be increasingly female and diverse. The critical role of demographics and psychographics in your marketing strategy. |
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