| "The industry will have to button up a bit." The revelations that Donald Trump-linked Cambridge Analytica misused Facebook user data to influence U.S. voters in 2016 and Facebook's failure to notify users about the misuse could prompt changes to how digital advertising is sold and bought. Media companies like Meredith, Pandora and BuzzFeed are merging their direct and programmatic sales teams. "You have to pay to play." In the latest edition of Confessions, a micro-influencer who has worked with retail brands on social campaigns discusses how Facebook's recent algorithm changes have affected influencer pricing on the platform. The latest issue of Digiday magazine features profiles of individuals who are modernizing media, whether it's through newsletters or commerce strategies. Subscribe to Digiday+ to learn about their work. Banks are facing an identity crisis, with retailers, e-commerce experiences and other shopping platforms among their new competitors. Download this guide from our sister site Tearsheet on eight ways banks can learn from the retail industry to figure out their futures. Apply for a complimentary pass to join us at the Digiday AI Marketing Summit, taking place April 11-13, where we will discuss how marketers can understand and use artificial intelligence to stretch their marketing dollars further. Marketing executives: Apply today. |
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| Lucia Moses “I do not think the world is going to end, but I do think the industry will have to button up a bit." |
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| Tim Peterson Major media companies have made their direct sales teams primarily responsible for pitching programmatic advertising. |
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| Sponsored Content Thunder Marketers are starting to test ads using methods such as impression-based creative rotation testing, cookie-based testing and people-based testing, but are doing so without a clear strategy. How do they know which tactic is actually working? More importantly, how do marketers know if the "right" ads are reaching the target audience? Get the guide. Sponsored by Thunder. |
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| Ilyse Liffreing A micro-influencer explains how influencers are raising their rates after Facebook’s recent algorithm changes. |
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| Jessica Davies "The challenge with the media business is that everything gets commoditized." |
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| Sponsored Content OpenX So how does mobile app ad fraud work, how are fraudsters' techniques evolving, and how can you fight back? WTF is mobile app ad fraud - and what can you do about it? Sponsored by OpenX. |
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| Sponsored Content Braze For those who work in data, GDPR compliance is nothing new. But if you’re not familiar with this European digital privacy code, now is the perfect time to get GDPR smart. Sponsored by Braze. |
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