Schmooze, integral to tentpole industry events, is largely on hold this year. Was it really necessary to do business after all?
| Cannes Lions has grown into the advertising industry’s totem event. The weeklong June jaunt to the French riviera is the ultimate boondoggle: a sun soaked cocktail of awards, conference sessions, beach-side meetings and late-night partying. This year there were no yachts, the rosé was put on ice and rubbing shoulders with anyone was strictly prohibited. Schmooze is largely on hold this year. There are unanswered questions around whether it will return in the same way — and if it really was necessary to do business after all. Read more below. While professionals around the world have learned to replace in-person meetings with Zoom calls, drumming up new business is trickier without the in-person element. For Digiday+ members, some ad tech companies are determined they'll find a solution to Apple's recent IDFA updates -- threading more confusion into an already conflicted landscape. After August 15, publishers will be asking people for their consent to gather data to show them ads again, as the revamped version of the Internet Advertising Bureau Europe and IAB Tech Lab’s Transparency and Consent Framework kicks in. In the latest episode of the Digiday Podcast, Hong Kong's South China Morning Post CEO Gary Liu talks about how the paper went from 4 million monthly active users to more than 50 million after the paywall came down. Other things to know about The Digiday Technology Awards will showcase the tech that is modernizing and streamlining media and marketing. From automation to e-commerce, don’t miss your chance to be recognized among the industry’s best. Learn more about the categories and submit by the early deadline, this Friday, July 17 for the best rate on entries. In the age of GDPR and CCPA, user consent is a gateway to revenue. This new guide takes a deep dive into the techniques and technologies that publishers are using to manage user consent at scale. Sponsored by OneTrust. | | |
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howdy! howdy! howdy! | | | South China Morning Post CEO Gary Liu on navigating a perilous time for Hong Kong | | Alibaba bought the South China Morning Post in 2015, and brought the Hong Kong newspaper’s paywall down shortly after. For SCMP CEO Gary Liu, who came on in 2017, that allowed the media property to have “far exceeded” the scale they’d set out to meet. The English-language paper went from 4 million monthly active users, when the paywall came down, to more than 50 million, according to Liu. Now, said Liu, “it’s about when do we believe we have the right product for us to ask some audiences around the world to start paying for the South China Morning Post again?” | | |
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