Catching consumers at just the right moment — and converting that intent into a buy — is the essence of contextual commerce. Instagram Director of Business and Monetization Product Marketing Susan Rose tells PYMNTS that context can be king in commerce — but only if frictions along the path to purchase are removed — and why Instagram has turned Stories into a shoppable consumer experience.  Read More...

Retailers are allowing consumers to trade the counter for kiosks, but these devices come with far more benefits than convenience for the consumer. Kiosks can encourage customers to customize their orders, which could lead to more revenue for quick-service restaurants (QSRs). Here’s how QSRs are rolling out unattended retail kiosks and how they can benefit retailers as well as consumers.  Read More...

After much speculation, Prime member benefits are going live at Whole Foods nationwide as Amazon works to capture the 40 percent of Whole Fooders who aren’t also Prime members. Capturing those emerging consumers is happening everywhere, as digital and commerce players are bulking up for the summer to stay competitive.  Read More...