Where there’s a will there’s a workaround plan, especially if the company is worried about the financial blow from Apple’s crackdown on in-app tracking.
| Workarounds to Apple’s in-app tracking crackdown are nothing new, but they’re becoming riskier now that Apple is rejecting apps that seemingly flout its long-mooted privacy policy. Some ad tech vendors have immediately fallen in line. Other players, though, are doing the opposite. They’re using a version of fingerprinting that’s harder to track. “The elephant in the room here is server-to-server fingerprinting,” said an ad tech executive who runs a mobile advertising business. “People will say you can’t, but there are ways to not to be found out.” Read more below. Where there’s a will there’s a workaround plan, especially if the company is worried about the financial blow from Apple’s crackdown on in-app tracking. A shortage of psychiatrists, clinical psychologists and licensed social workers could be cataclysmic for employers, per health experts. In what publishers say is an aggressive sales tactic, LiveRamp is telling them brands like Macy's and Morgan Stanley want to spend on their inventory. For Digiday+ members, heading into the NewFronts and TV upfronts, media buyers need linear TV to get its audience estimates right this year as digital/streaming stand to gain. Commerce content built using information aggregated from other sources may struggle to find a large audience through Google search. Live streaming allowed The Home Depot to go from an average of five in-store workshops per month, to approximately 40 live-streaming workshops per month. Vice's new affiliate team will build on the success the Refinery29 brand established. The team will sit outside of editorial bit will rely on the journalistic storytelling that gets products sold. Dentsu’s DELTA allows the agency’s clients to target specific audiences across all TV networks using a single source of viewership data. Pinterest's "Creator Code" mandatory content policy guidelines will keep its content creators in check, ensuring Story Pins adhere to the tone and brand-safe messaging Pinterest wants to market. Other things to know about Advertising on Amazon is crucial for brands, but many have yet to unlock the potential of video advertising on the platform. Digiday+ members can join us for a course tomorrow to learn how. From Modern Retail: Brands collecting and storing their own zero-party data from consumers on an individual level seems daunting, but the pathways to closer engagement can be as simple as an email. Sponsored by Cheetah Digital. To better reach digital-first consumers during months of quarantine, marketers optimized their in-app engagement strategies. Sponsored by AdColony. | | |
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