The Dirty Secrets of Developer Advertising

Amidst all the talk of CTRs and conversion rates, it's easy to forget that developers are more than just metrics on a dashboard.
They're real people, with real challenges, passions, and pet peeves.

◽ 81% of developers say they're more likely to engage with content that speaks to their specific interests and pain points

◽ 75% are more likely to trust a brand that demonstrates a deep understanding of developer culture and workflows

◽ 70% have discovered a new tool or product through a community they trust

The most successful developer marketers understand one simple fact:
Developers have lives and interests beyond #CoderLife—Shocking. Right?

This is why most sales happen in bars, not boardrooms!

I'll tie everything I've said so far in a pretty bow later, but let that not stop you from...

Stay creative, stay iconic!
Sidra

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