The Dirty Secrets of Developer Advertising

In my last email, I didn't even scratch the surface of how deep this rabbit hole goes.

◽ Google's search ads have an average CTR of 0.09% for Programming keywords. That means you're paying top dollar for clicks that rarely convert.
◽ Reddit's promoted posts have an average CTR of 0.05% in developer subreddits. You're basically shouting into the void.
◽ Stack Overflow's display ads have an average CTR of 0.03%. Developers go there for answers, not to be marketed to.

The hard reality is, your go-to channels for reaching developers are incompatible with marketing.
Miserably.

You're pouring money into ads that developers are conditioned to ignore, mistrust, or even resent.

But it doesn't have to be this way.

I'll dive deeper in the next one - but if you'd like to jump the queue...

Stay creative, stay iconic!
Sidra

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