The digital transformation story of the UK’s leading technology retailer How Currys increased CRM revenue by 167% year-on-year
ClickZ Daily: August 25, 2022 |
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| Good morning! If you’ve been part of a digital transformation journey before, you’ll know it’s gritty, full of bumps, and met with great frustration at every turn. But, you’ll also know it can be hugely rewarding if done right. Currys, the UK tech giant, has been on such a journey, rebuilding its e-CRM practices over the past three years. UK CRM revenue is up by 167% year-on-year. Cost to serve is down by 25% through budget efficiencies. Conversion of abandoned baskets is up by 9% worth £2.5m. Saul Lopes, Director of CRM, Personalization, and Loyalty at Currys breaks down each year of the digital transformation journey. |
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CRM Benjamin Broomfield "Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and the result will be shelfware or technical debt. Technology by itself does nothing. It's people that drive the change" |
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Brand experience Todd Irwin For business leaders, the importance of a consistent and engaging brand experience represents the best opportunity to penetrate and control vital markets. Creating a positive brand experience is what branding agencies have been trained to do in order to provide a competitive edge and a positive relationship between a product or service and a customer. This truly is the future of marketing. Read more |
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| Podcast Benjamin Broomfield Diorio proceeds to offer a formula for growth marketing: Defining marketing actions and investments; targeting strategies that create value; impacting nine customer behaviors; driving business outcomes that impact cash flow; and translating this for the stock market and CFO. Read more |
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| Digital Leaders Kamaljeet Kalsi When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read more |
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| Content & Experience John Rampton Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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