Introducing the Digital Culture Scorecard
In Econsultancy’s 2021 report, Building a Digital Culture, author Neil Perkin describes company culture as “a catalyst for digital transformation, being a keystone in enabling both greater agility and improved customer experience.”
The report reflects on what the attributes of a digital culture might be and builds towards a scorecard to help leaders and team members to score their organisation and teams. We have redesigned this scorecard below to give away as a useful download and aide-mémoire. |
Generative AI: Year in Review
The Generative AI: Year in Review series distills some of the overriding trends in generative AI from the past year and considers what they have to offer brands and marketers looking to take advantage of this influential technology. |
