|
| News for Today's Top Marketers |
|
|
|
The Diamond Industry's First Campaign in 5 Years Encourages Millennials to Make a 'Real' Commitment Mother New York is behind the romantic ads By Patrick Coffee The diamond business saw the writing on the wall: Retails sales of diamond jewelry are on the decline as young people delay marriage, work to save money and take a somewhat skeptical view of the premium jewelry industry.
Read more » |
|
| |
|
| |
|
| |
|
Ad of the Day: Ask Ordinary New Yorkers to Make a Phone Ad, and You Get This Lunacy Asus spot has a T-Rex, aliens and oh so much more By David Gianatasio To help launch the Asus ZenFone 3, ad agency SuperHeroes dispatched Matt Rubano and Betsy Kenney, members of improv troupe Upright Citizens Brigade, to ask random people on the streets of Manhattan to contribute ...
Read more » |
|
A Simple Visual Trick Shows Google's Evolution From Search Engine to Cellphones Brand's hardware on display in Droga5 work By Marty Swant The Google search bar is evolving yet again. You might say it's growing up. Or maybe it's growing out.
Read more » |
|
Amazon Made More Than a Hundred 10-Second Ads Asking Alexa the Funniest Things Based on real Echo users' stories By Tim Nudd People are using Amazon Echo in so many different ways, and asking its AI, Alexa, so many different things, that the brand decided it was perfect for little vignettes. So, it's rolling out more than a hundred ...
Read more » |
|
| |
|
Why the Peanuts Gang Is Surging in Popularity After So Many Years You're a good (65-year-old) brand, Charlie Brown By T.L. Stanley There's an ambitious gal running for president who was never satisfied with the idea of being first lady. She's sharp, decisive and, by her own admission, "a little bossy." She looks forward to ...
Read more » |
|
Chance the Rapper Meets Chance the Wrapper in Weird, Awesome Kit Kat Ad And he tries out the classic jingle By Tim Nudd In advertising's best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.
Read more » |
|
British PSA Urging Cyclists to Avoid Turning Trucks Draws Fire From Riders Drivers must be more careful, critics say By Gabriel Beltrone A road safety ad by AMV BBDO is sparking cries of victim-blaming in the U.K. for warning cyclists to hang back from trucks that are making left turns—the driver's blind side on that country's roads.
Read more » |
|
| |
|
