"Our charitable project is nearly dead because we can no longer pay for productions." Since YouTube has debuted its new ad policies, some video creators have experienced significant hits to their ad revenue. "We don't want to penalize our regular digital audience": The Atlantic's new membership program aims to provide people new kinds of content -- besides the type of journalism already on its site -- and the opportunity to interact with each other and The Atlantic's journalists. Of the 500 most-trafficked sites in the U.S., only 34 use ads.txt. Here's why few publishers have adopted the initiative. Henry Blodget, Business Insider's CEO and co-founder, discusses why some publishers will have "a rude awakening" regarding the pivot to video and more on the latest episode of the Digiday Podcast. From Glossy: With the decline of flash sales, Gilt has launched new site that focuses on product drops, personalized recommendations and editorial content. #Catmageddon, 72andSunny's partnership with anti-smoking organization Truth, won Best Live Moment in last year's Digiday Video Awards. If you can best some kittens, then enter the Digiday Video Awards by the regular deadline on Friday, Sept. 29. Tomorrow: Find out how AI will change every job in media from top innovators at Born AI and Havas. Sponsored by GumGum. |
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Sahil Patel YouTube’s flagging of unsavory content is unintentionally hurting creators focused on news, politics, social issues and gaming. |
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Lucia Moses The politics and ideas magazine is trying to get more consumer revenue by offering an upsell to its most loyal readers. |
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Sponsored Content GumGum We surveyed more than 400 marketing and advertising executives to find out where AI is being applied now, which departments are well-versed int eh technology and how it could reshape those roles in the next two to five years. Register for the webinar today. Sponsored by GumGum. |
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Ross Benes Ads.txt is supposed to help clean up the industry's ad fraud problem, but publishers are dragging their feet in adopting the initiative. |
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Aditi Sangal Business Insider’s Henry Blodget believes both subscriptions and an ad-driven model to help the publisher engage consumers and monetize content. |
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