Strip mining content, zero-click searches, legal threats as revenue strategy: What’s In and Out for publishers in the era of Google AI Overviews.
| Strip mining content, zero-click searches, legal threats as revenue strategies: Here's what's in and out for publishers in the era of Google AI Overviews. Additional coverage: This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated. As UGC creators become part of the creator economy, they are settling on platforms beyond Roblox and Fortnite, and brands are following. The growing role of video in the podcast landscape has made advertisers view the format as premium — and open their wallets accordingly. Publishers say they are testing these tools cautiously, exploring ways it can be used to strengthen existing services and bolster productivity rather than reduce headcount. From sister site, Modern Retail: Target CEO’s message to staff after DEI pullback fell short, communications pros say. As Digiday previously reported, Target’s decision to retool its diversity, equity and inclusion measures sparked backlash as activists called for a nationwide boycott of the retailer. Other things to know about Highlight your team’s impact across media and marketing with the Digiday Awards. New categories this year include Best AI Tool, Best Data Management Platform and more. Enter by May 30 to save on entries. Earlier this year, A+E Networks rebranded as A+E Global Media, reflecting its transformation into a digital-first, globally focused content company. Sponsored by A+E Global Media. To successfully manage paid social campaigns that deliver impact while separating publishers and media companies from competitors and providing value to consumers, teams need a strategic approach that leverages data, testing and thoughtful campaign design. Sponsored by Piano. | | |
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