During the holiday card heyday, agencies spent months on them looking not only to impress clients but rank on best-of lists and beat out the competition. Hear from the people who made the cards about the history of the agency holiday card.
| As we enter a new decade, fewer agencies are putting effort into their holiday cards. But in their heyday, the holiday card was a useful Rorschach blot for them to share during the holidays. Read more below. Our definitive oral history of the agency holiday card features recollections from top creatives at R/GA, GSD&M and Huge. TV audiences shrink the week between Christmas and New Years. But the networks drop their prices so much that advertisers look forward to it as one of the best times of the year to score deals. Alcohol, tobacco and vaping brands used to be able to get around Facebook's ban on ads for their products using influencers. Starting next year, that loophole will be closed. Other things to know about At the Digiday Media Buying Summit, we’ll go deep on how agencies are changing the way they operate as regulations and client requests get stronger. Join us for the chance to connect with execs from Mindshare, MediaCom, Wavemaker, OMD and many more. Buyers have long struggled to determine which supply-side platforms are bringing quality inventory through their pipes. As a result, many are now consolidating their SSPs. Sponsored by PubMatic. | | |
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| Agency Culture | | The definitive oral history of the agency holiday card | | During the holiday card heyday, agencies spent months on them looking not only to impress clients but rank on best-of lists and beat out the competition. Hear from the people who made the cards about the history of the agency holiday card. | | |
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