For many companies in competitive gaming, the past year has been difficult, to say the least. Here’s a recap of some of the esports industry’s biggest challenges over the past 12 months — and how stakeholders in the industry are adapting to tackle them.
| For many companies in competitive gaming, the past year has been difficult, to say the least. Here’s a recap of some of the esports industry’s biggest challenges over the past 12 months — and how stakeholders in the industry are adapting to tackle them. Additional coverage: After its initial announcement over the summer, Meta has finally taken a step toward bringing Threads to the fediverse. In video games, brand marketing is on the rise — and live service gaming might be one of the most effective ways to do it. Stagwell Marketing Cloud this week appointed its first chief executive officer, who moved over from her role as CMO. Digiday talked with the new CEO about how innovation is a driver of culture at Stagwell and how the company is trying to establish itself in AI with domain expertise across its network. Our most-read story this week: After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana Other things to know about Tonight is the last chance to save on entries to the Digiday Media Buying and Planning Awards. Don't miss the opportunity to be recognized alongside past winners from Aveeno, Havas, Nielsen and more. As advertisers expand datasets to prepare for a world without cookies and strive to solve the ongoing challenge of multiple online identifiers, they face many different data strategies, each with risks. Sponsored by Acxiom. Marketers are using customer lists and segments to reach various subsets of users with more relevant messaging across channels. Sponsored by Klaviyo. | | |
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| Gaming & Esports | | The cynic's guide to esports in 2023 | | For many companies in competitive gaming, the past year has been difficult, to say the least. Here’s a recap of some of the esports industry’s biggest challenges over the past 12 months — and how stakeholders in the industry are adapting to tackle them. | | |
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