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The CW Shakes Up Its Fall Schedule With a Dynasty Reboot and Military Drama The network also picks up a fifth superhero series By Jason Lynch The CW is making big changes to its fall schedule, leaving only one night unchanged as it launches a Dynasty reboot and--as several other broadcasters are also doing--a military drama. The network revealed the new lineup, which The CW president Mark Pedowitz called "our strongest schedule ever," shortly before its upfront presentation this morning at...
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How NCM Is Changing Your Moviegoing Experience The company is re-imagining its cinema pre-show FirstLook By A.J. Katz Long before a movie starts can be a valuable time for brands to get their message out. That's why National CineMedia (NCM) uses the TV upfront week to entice advertisers to buy in to what they're selling. The centerpiece of NCM's advertiser presentation today-its 6th annual upfront-was the revamp of its signature cinema pre-show series,...
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This Alternative to Cable Puts Some of the Internet’s Best Video on Your TV—and It’s Free Pluto TV offers live programs from digital content creators By Sami Main Pluto TV subscribers won't find major networks like ABC, NBC, CBS or Fox, but they'll have access to more than 75 live TV channels across all different topic areas. For cord-cutters or cord-nevers who are into programming that comes straight from the internet, Pluto TV is a strong option. Viewers can watch content from networks...
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Why TBS and TNT Are Undergoing a ‘Top-to-Bottom Rebuild’ Networks are hoping to attract more binge-watchers By Chris Ariens TBS and TNT president Kevin Reilly told ad buyers at Turner's 2017 upfront today that his channels are not just in the middle of a refresh "but a top-to-bottom rebuild." "When you think of great immersive binge-worthy drama, much of it is not on ad-supported TV," Reilly said, acknowledging that traditional TV's newest and fiercest...
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Without Jimmy Kimmel, ABC’s Upfront Event Swapped Laughs for Nostalgia Highlighted newly revived Roseanne and American Idol, soon-to-depart Scandal By Jason Lynch Buyers knew going into ABC's upfront presentation this year that they wouldn't be hearing from Jimmy Kimmel--who stayed in L.A. to be close to his family following his newborn son's open-heart surgery--but they also discovered that the presentation lacked the digital advertising bashing that NBCUniversal and Fox engaged in one day earlier. Instead, ABC kept...
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Univision Dismisses the Idea the Leading Spanish-Language Network Has ‘Lost Its Luster’ Announces a new approach to prime time at upfront event By Chris Ariens Univision opened its 2017 upfront event Tuesday with a get-out-of-your-seat number by singer Becky G. It ended with Colombian superstar Shakira singing her hit "Hips Don't Lie." In between, the network did its best to assure ad buyers and media planners that it remains the best place for their Spanish-language ad dollars. "We've heard a...
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ABC Prepares for a Final Season of Scandal and Revives Its Hit Sitcom Roseanne for Midseason The Shonda Rhimes series will face off against This Is Us next season By Jason Lynch ABC Entertainment president Channing Dungey is shaking up almost every night of ABC's schedule next season in an effort to jump-start the network after it finished fourth in adults 18-49 for the second consecutive season. The new schedule, which she unveiled ahead of ABC's upfront this afternoon at New York's Lincoln Center, features new nights...
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