Here’s what’s going on with TikTok

What we know as of Tuesday morning.

Trust me, the challenge for communicators is real

The year ahead is going to be filled with challenges -- that you can overcome.

Life Is Good’s secrets to UGC and positivity on social media 

Learn how a brand known for appreciating life’s simple moments works with users to build chill and happy communities across channels. 

The quiet campaign: When less is more in PR

This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.

The Scoop: Supreme Court decision seems to spell the end of TikTok

Also: Community Notes won’t be on Meta ads; Washington Post’s new motto promises to engage more ‘blue collar’ audience.

Culture isn't static: OLLY's Lynda Tran on building company values that stick

And what's exciting about for the future of HR.

TikTok lost the Supreme Court case. Here's what to do now.

The ‘TikTokization’ of social media isn’t going anywhere but that doesn’t mean you should jump to the nearest TikTok clone.

The Scoop: Snap co-founder sends ‘love letter’ of support to wildfire victims

Also: RedNote surges amid looming TikTok ban; why Costco isn’t getting rid of its DEI programs.

  Member Content

These editing tips can improve your writing

Strategies for refining the editing process range from crafting a self-edit checklist embracing collaboration.

How to create more targeted employee lists with lifestyle segmentation

Boost employee engagement with lifestyle segmentation for more targeted, relevant internal communications.

Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign

The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle.