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The Comic Triumph of ‘This Is SportsCenter,’ a Campaign Years Ahead of Its Time MullenLowe's Tim Vaccarino picks his three favorite ads ever By Tim Nudd Advertisers today like to jump into the fray in social media with pithy insights and gags about current events. But ESPN has been doing that for decades, on television, long before Twitter or Facebook existed. The cable sports network's "This is SportsCenter" campaign, dreamed up by Wieden + Kennedy in the mid-1990s, has set the...
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House Industries’ Fonts Have Added Style, Swagger and Strangeness to What We Buy for 2 Decades The Henry Ford Museum looks back on more than 20 years of unusual inspiration By Robert Klara One afternoon in 2010, Andy Cruz got home, checked his voicemail and heard the sort of thing that most designers only dream of. It went like this: "Hi. This is Jimmy Kimmel. Sorry for bothering you at home. I just wanted to talk to you about designing a logo for my show." For a moment,...
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A Struggling Mitsubishi Places Its $95 Million U.S. Ad Business in Review 180LA won the account in 2010 By Patrick Coffee Mitsubishi Motors has launched a creative review for its U.S. advertising business. Incumbent 180LA will not participate. The news comes approximately one year after a mileage scandal rocked the Japanese company and just under seven years after its last review, which saw 180LA beat out Cutwater and Barrie D'Rozario Murphy for the business with Schematic...
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Ikea Packages Instructions With Its Blue Bag on How to Cut It Into Other Useful Products The many future lives of the Frakta By Tim Nudd Ikea's top designer spoke in Amsterdam this week about the company's commitment to sustainability. Well, here's a fun example. In Dubai, the retailer started including instruction kits with its iconic blue Frakta bag, showing people how to give it a second life--as a baby bib, an apron, a picnic mats or even a pet raincoat...
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Underwood Campaign Billboard Is Defaced as Sign of Dire Distress in Latest Netflix Stunt Graffiti versus Frank and Claire By Tim Nudd Netflix released all 13 episodes of House of Cards season 5 on Tuesday morning. But Frank and Claire Underwood's presidential ticket was in trouble before anyone could watch a minute of the new season. Over the weekend, Netflix added to its list of fun advertising stunts for HOC by posting a faux-guerrilla video of someone...
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Seal Gets Eaten by a Shark in Discovery’s New Ad for Shark Week Yes, that Seal By Tim Nudd No seal is safe during Shark Week. Not even Seal himself. That's abundantly and amusingly clear from Discovery's new Shark Week promo, from Los Angeles creative agency AV Squad, in which Grammy-winning singer is rudely interrupted as he performs his iconic song "Kiss From a Rose" on a jetty. AV Squad used director Peter McKeon,...
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Coca-Cola Made Detachable Bottle Labels That Work as Wristbands for Music Festivals Yet another cool packaging innovation By Tim Nudd No one does packaging stunts quite like Coca-Cola, and here's another clever idea from the soda giant--bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a festival--you had to scan it...
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