The cloud transformation has begun – are you ready? Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation that encompasses cloud technology as much as possible.
ClickZ Daily: September 30, 2020 |
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| Happy Wednesday! Today we have Natterbox’s Tim Beeson showing that if businesses want to properly prepare for whatever the future might bring – they require a business transformation that encompasses cloud technology as much as possible. He writes: If there is one thing that COVID-19 has taught us, it’s that employees need to be able to work from anywhere and at any time. It’s part of the digital transformation, and cloud has proven to be a key – if not the most important – technology in driving this revolution. Also Ruby Brenden, Head of Data Products at Lotame, highlights what marketers can do to pandemic-proof their data assets. “After COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically,” says Ruby. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data & Analytics Tim Beeson Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation that encompasses cloud technology as much as possible. |
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Data & Analytics Ruby Brenden After COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. Read more |
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| Data & Analytics Jacqueline Dooley Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a CDP in the larger martech stack. Read more |
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| AI & Automation Matt Muldoon Matt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experiences. Read more |
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| Data-Driven Marketing Rich Smith Consumer privacy is imperative and Jornaya’s Chief Marketing Officer Rich Smith details what marketers can do to become more TCPA compliant. Read more |
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| Litmus provides the leading email workflow and collaboration solution for marketers to work more efficiently, catch costly errors & boost ROI. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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