| | | | SEARCH ENGINE JOURNAL
Top 10 Digital Marketing Trends For 2024 t’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside the relentless updates that Google keeps throwing at us. SEO is changing and the industry is trying to adapt whilst accepting the uncertainty. But, it’s not all catastrophic, there is a lot of opportunity ahead for those that can evolve to embrace the new. To help marketers and brands thrive amidst uncertainty, I’ve outlined trends to focus on, guided by strategic insights and Yogi Berra’s timeless wisdom, “Predictions are hard, especially about the future.” – Yogi Berra Digital marketers can no doubt relate to Yogi’s sentiment, acknowledging the challenge of what lies ahead.
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| | | | HUBSPOT
What is Branding? Understanding Its Importance in 2024 Branding is the identity and story of a company, aiming to distinguish it from competitors and earn a place in the minds of the target audience. It involves creating a brand identity through elements like logos, taglines, and visual designs. Branding is distinct from marketing but both are essential for business growth. Effective branding influences purchasing decisions, creates a memorable identity, and supports marketing efforts. To create a brand, businesses should determine their target audience, establish a mission statement, define values, create visual assets, and market their brand consistently across all channels.
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| | | | MARKETING TECH NEWS
1 in 3 Senior Marketers Get 1 Hour or Less A Year to Present Results to the Board One in three senior marketers get one hour or less a year to present results to their company’s board. One in three senior marketers get one hour or less a year to present results to their company’s board. A survey by Bottle reveals that men are given longer to show their impact than women, and one in five marketers lack marketing representation on the Board. The survey also found that many senior marketers feel their results aren’t taken seriously, with 59% worrying about the discipline’s perception. Bottle has launched a new tool to help marketers translate their reach numbers into real-world equivalents.
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| | | | MARTECH
How to Measure the Impact of Brand Marketing Performance media has long been favored for its trackability, driving direct and measurable impacts on business KPIs like traffic, conversion, and revenue. However, there's a growing shift back to brand marketing, which focuses on broader reach and relevance. To justify investments in brand marketing, it's crucial to measure its impact effectively. Understanding the full spectrum of brand marketing impact—direct business outcomes, brand lift, and early indicators—is crucial. These measurement strategies offer a comprehensive view that combines business accountability and brand growth, ensuring investments resonate with consumers and contribute to long-term success.
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| | | | MARKETING BREW
Cannes Lions Bet on Creators This Year. Did it Pay Off? No, you weren’t imagining it. By the estimation of some attendees, the creator presence at Cannes Lions was bigger than ever this year. “It was truly a multiplier effect compared to last year,” Chris Detert, CCO at marketing company Influential, told us. “There were definitely two to three times as many influencers.” The larger-than-usual creator presence at the festival, which some attendees predicted ahead of time, can be in part attributed to it being the first year of Lions Creators, a track dedicated to creator programming, networking, and events that was jointly led by Cannes Lions and Viral Nation.
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| | | INSIGHT FROM TECHPULLERS Maximizing Your Digital Marketing ROI with Google Ads In the ever-evolving digital marketing landscape, businesses must navigate numerous tools and strategies to stay ahead of the competition. One tool that has consistently proven its worth is Google Ads. Recently, the team at Techpullers, a leading digital marketing company in Kochi, published a comprehensive analysis of the cost-benefit aspects of Google Ads. Here, we'll delve into some of their key insights and explore how you can leverage Google Ads to enhance your digital marketing ROI.
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| | | | MARKETING SCHOOL
Communities as The New SEO, Airbnb's Customer Service Fiasco, Elon Takes 'Likes' Private In episode of Marketing School, the hosts delve into the evolving landscape of SEO, highlighting the increasing importance of communities like Reddit. They discuss Airbnb's recent customer service debacle and its negative impact on the company's reputation. The episode also covers Elon Musk's decision to make Twitter 'likes' private, which resulted in a 10% increase in engagement. Additionally, the hosts explore the benefits of integrating AI into marketing strategies, citing Apple's success with user-focused AI features that boosted their stock by over $200 billion. The episode concludes with a reminder to rate, review, and subscribe.
Listen Here
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